Comparing agent fees for a PLN 2,884,000 Warsaw retail unit

anchor.honest

Real estate agent
Established
I need to choose between several agent proposals for a Warsaw retail unit expected to sell near PLN 2,884,000. The difficulty is deciding whether the more expensive package actually transfers meaningful work and risk, or simply describes routine tasks in greater detail.

The lowest fee leaves several transaction steps outside the quoted service. The highest covers marketing photographs, screening enquiries, negotiations and coordination through completion. What evidence would make those promises measurable? I am thinking of asking who handles the listing day to day, how quickly enquiries are answered, how prospective buyers are checked, how offers are reported and what help remains if a deal collapses. I also want any dual representation or other potential conflict disclosed clearly.
 
To clarify, I am not automatically looking for the lowest percentage. I want to turn each proposal into the same list of deliverables and payment conditions so I can see whether the higher fee removes meaningful work and risk, or merely bundles ordinary listing tasks under broader wording.
 
Start by normalising the money before comparing service. Ask whether each fee is fixed or percentage-based, what amount the percentage applies to, whether tax and outside expenses are included, when payment becomes due, and what happens if the transaction does not complete. Also ask whether cooperation with another agent changes your cost. The written agreement should settle these points, not the sales presentation.
 
Is the unit vacant, occupied by the seller, or leased to a tenant? That missing fact could change what “full service” means. Access arrangements, presentation of income information and buyer questions may require very different work. I would ask every agent to describe their proposed process for this particular unit rather than accepting a generic service list.
 
I would not give recent comparable sales too much weight on their own. An agent can produce a list without showing how relevant those properties are to your unit. Ask why each comparison is similar, what adjustments they would make, how long their examples took to progress, and what the agent personally did when negotiations became difficult.
 
“Photography included” needs unpacking. How many finished images, who selects them, are floor plans or editing included, and can you approve the presentation before publication? Also establish who may use the material and whether there is another charge if the listing is refreshed. A vague inclusion is hard to value against a cheaper proposal.
 
For buyer qualification, ask for the actual criteria. Are they confirming identity and contact details, intended use, decision-makers, funding position and target timetable, or simply asking whether the person is interested? You also need to know what information will be recorded and reported to you before a viewing or offer.
 
There is a counterpoint: aggressive qualification can discourage legitimate buyers who are still arranging finance or working through a company approval process. I would not reward an agent merely for rejecting more enquiries. The useful measure is whether they separate weak leads from credible but incomplete ones and explain that distinction to the seller.
 
Offer handling is where I would demand a clear workflow. Who receives offers, how quickly are they passed on, are verbal and written offers treated differently, and do you receive a record of conditions as well as price? Ask how competing offers are communicated without revealing information that should remain confidential. Their answer should be specific, not just “we negotiate for you.”
 
Fall-through support should also be defined by actions. Will the agent keep backup interest warm, identify unresolved conditions early, coordinate questions among the parties and restart marketing promptly if needed? None of that guarantees completion, so I would be wary of treating a quoted fall-through rate as decisive without knowing the number and type of transactions behind it.
 
Response time is easy to promise and difficult to interpret. Ask for named contacts, working hours, the channel used for urgent matters and the expected time for acknowledging an enquiry. More importantly, find out who covers absences and whether the senior person pitching for the instruction will actually handle viewings and negotiations.
 
Add conflict disclosure to the comparison. Ask whether the agent may also represent or receive payment from a buyer or another intermediary, how that would be disclosed, and who would control the flow of information. The precise obligations depend on the agreement and Polish rules, so unclear wording is something to raise before signing.
 
I would make a one-page scorecard with four sections: total fee and payment trigger; included deliverables; named responsibility and response commitments; transaction support through completion. Give more weight to the items that would otherwise require you to hire someone else or manage them yourself. Then send each agent the same unanswered questions in writing so their responses are directly comparable.
 
The scorecard is sensible, but do not let the points obscure judgment. Give each agent the same short scenario—for example, a buyer makes a conditional offer and then stops responding—and ask what they would do next. The quality and specificity of the answer may reveal more than a promised response time. Finally, make sure every service that influenced your choice appears in the agreement.
 
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